General Display
&
Real Estate Advertising
Why ads in the POST work
The POST is an essential part of life in Perth’s western suburbs. It is delivered each Friday to all homes and businesses in Perth’s most up-market suburbs.
Founded in 1977 by the current owner and editor, Bret Christian, it is built on a strong tradition of quality journalism. POST Newspapers’ greatest strength over 45 years has been consistently high quality, prize-winning news coverage, often followed up by other media. See our growing list of journalism awards.
The POST publishes accurate, relevant news that affects readers where they live. As a result, each issue of the paper is read thoroughly by an extremely high proportion of the population.
It’s great being part of the POST and we all love it but at the end of the day, we’re in business and we have to make a profit. And one of the things we’ve always felt about the POST is that we’ve got a great return on our investment, with the advertising space we use in the paper each week.
I consider the POST an essential part of my marketing toolbag, mostly because of the high level of readership it gets. I can really assure my clients that every single person that is looking for a home in the western suburbs knows that their home is for sale.
The POST:
the ‘people’s paper’
Residents of Perth’s western suburbs, POST territory, enjoy the highest incomes in Western Australia, concentrated on the river and beach-side suburbs between the capital city and the Indian Ocean.
Perth’s highest proportion of University-educated professionals and managers and their families look forward to the POST each week. It’s also a magnet for high value real estate promotion both in the western suburbs and beyond.
They frequently say “Everybody reads the POST”. This is not a company slogan, it’s a reflection of the local sense of reader ownership. The POST is our paper, they say.
Research backs this up. In the latest readership survey conducted by AMI (Australian Market Intelligence) the results showed that thousands of residents do not read any other suburban newspaper.
With the western suburbs' highest readership and largest distribution, more people see more ads in the POST.
POST territory: where your ad will be seen
In addition to our online audience of thousands of subscribers in the western suburbs and beyond, the POST is delivered FREE to all households and businesses in the western suburbs, plus bulk drops in other selected riverside and city areas. Here’s where we go every week:
| 6018 | Churchlands | 1,150 |
| 6015 | City Beach | 2,490 |
| 6010 | Claremont | 2,550 |
| 6011 | Cottesloe | 3,580 |
| 6009 | Crawley | 300 |
| 6008 | Daglish | 1,075 |
| 6009 | Dalkeith | 1,835 |
| 6014 | Floreat | 3,820 |
| 6010 | Graylands | 840 |
| 6009 | Hollywood | 1,050 |
| 6008 | Jolimont | 1,800 |
| 6012 | Mosman Park | 2,905 |
| 6010 | Mt Claremont | 1,750 |
| 6009 | Nedlands | 4,290 |
| 6159 | North Fremantle | 1,000 |
| 6011 | Peppermint Grove | 1,150 |
| 6008 | Shenton Park | 2,805 |
| 6008 | Subiaco | 3,950 |
| 6010 | Swanbourne | 1,600 |
| 6014 | Wembley | 2,560 |
| 6014 | Wembley Downs | 2,450 |
| 6007 | West Leederville | 2,726 |
| 6005 | West Perth | 1,600 |
| 6018 | Woodlands | 400 |
112,000
local people are reached by the POST every week – that’s every household and business in the western suburbs that can see your ad.
70-80%
higher recall rate for print marketing than digital advertising. Newspaper readers spend an average of 40 minutes per day reading print editions, while online readers spend only around 30 seconds per visit.*
So what’s in
the POST?
Main paper
News
Letters to the editor
Community News
Real Estate
Trades and Services
Classifieds
Sport
POSTKids
TimeOut
Arts
Entertainment
Fashion
Film Reviews
Food
Theatre
Annual Features
Health & Professional Services
Education
Shopping Centre Spotlight
Advertising with the POST enables me to get my advert into people’s homes. People like a little bit of local gossip, so it gets my ad to them, it works for me and I feel for us and our market, advertising in the POST works a lot better than social media.
Ad rates
& specifications
General & Community News sections
Rates
Please note all prices are ex GST. Rates include placement in all four POST Newspapers.
For bookings of full page and half page advertisements please email Trina on [email protected] or call POST advertising on 08 9381 3088.
| Column per cm | $16 |
| Full page | $1,980 |
| Half page | $1,320 |
Loadings
| Page 3 | 50% |
| Page 5 | 50% |
| Pages 7, 9, 11 | 30% |
| Any other page before page 11 | 25% |
| Any other requested page | 10% |
| Production charge – for ad sizes up to quarter page | $50 |
| Production charge – for ad sizes larger than quarter page | $100 |
| Photography fee | $50 |
Specifications
Supply of advertising material
- PDF is the preferred format for ads.
- CMYK format ONLY with all fonts embedded and high resolution images (minimum 200dpi).
- Ready-to-print PDF ads should be sent via our YouSendIt dropbox, or for QuickCut/AdSend/AdStream customers, via Quickcut to “postnews”.
- Please email ads to [email protected]; No refunds are offered if you email an ad and it doesn’t reach us in time – YouSendIt or QuickCut is preferred.
- JPEG format is acceptable in CMYK colour only with all fonts embedded and at minimum 200dpi.
- Files may be supplied by email or a USB flashdrive, with all supporting files such as fonts, images and logos.
- Do not use Canva, Microsoft Word, Microsoft Publisher, Canva or Corel Draw formats. We do not accept these formats. If you create your artwork using these platforms, you will need to convert or export your file as a high resolution (minimum 200dpi) PDF document.
- Microsoft Word documents are only accepted for text content, not images or completed artwork. Microsoft Word and Microsoft Publisher are not suitable for designing advertising for press output, as it’s PDF output lacks important features required for reliable and colour-accurate printing.
For queries regarding the supply of advertising material to the POST, please email: [email protected]
Column Measurements
| Size | Measurements (mm) |
| 1 column | 34mm |
| 2 column | 72mm |
| 3 column | 111mm |
| 4 column | 150mm |
| 5 column | 188mm |
| 6 column | 226mm |
| 7 column | 265mm |
| Full page size | 375mm x 7 columns. Artwork to measure: 375mm (h) x 265mm (w) |
| Half page size | 188mm x 7 columns. Artwork to measure: 188mm (h) x 265mm (w) |
| Centre spread | with bleed through the gutter – maximum image area 375mm (h) x 550mm (w) |
| Front page corner | 104mm (w) x 110mm (h) |
| 8 column | N/A |
Scroll down and click on the information section for unit sizes for the TIMEOUT and PROPERTY sections of the paper, or you can find them via Quickcut.
Before submitting your ad:
Please read the technical specifications checklist carefully so we can ensure the best possible printing quality of your ad.
You can access the checklist by clicking here.
Deadlines
Bookings
Must be received by 5pm Tuesday for the following Saturday edition.
Material Deadline
Print ready PDFs of final artwork must be received by 3pm Wednesday for the following Saturday edition.
Cancellations
Must be received by 5pm Tuesday for the following Saturday edition.
TimeOut & Property sections
Rates
TimeOut and Property full colour units including production start from $132 each (86mm (w) x 52mm (d)) or any multiples.
Specifications
Unit sizes for TIMEOUT and PROPERTY sections of the paper are available on request, or via Quickcut.
Deadlines
Bookings
Must be received by 5pm Tuesday for the following Saturday edition.
Material Deadline
Print ready PDFs of final artwork must be received by 3pm Wednesday for the following Saturday edition
Cancellations
Must be received by 5pm Tuesday for the following Saturday edition.
Insert & Pamphlet Distribution
Rates
Distribution Options
Please choose at least one distribution round:
- Cambridge
- Claremont/Nedlands
- Mosman Park/Cottesloe
- Subiaco
- Entire distribution round (i.e all 4 areas) = 47,500 papers
Specifications
- At least one whole distribution round must be booked, see details in Rates section above.
- We do not deliver notepads, calendars or cardboard.
- Inserts must be delivered to printers by Monday 5pm, prior to the Saturday publication date.
- Please mark boxes of printed inserts with client name, distribution area and Saturday publication date.
- Deliver your printed inserts/pamphlets to
Herdsman Print Centre
54 Hasler Road Osborne Park
Tel: 08 9482 9947
NOTE: BOOKING AND PAYMENT MUST BE FINALISED BEFORE DELIVERY TO OUR PRINTERS
For queries, please email [email protected]
Deadlines
Inserts must be delivered to printers by Monday 5pm, prior to the Saturday publication date.
Booking and payment must be finalised before delivery to our printers.
Pamphlets must be prepaid – no accounts.
Payment & Terms
YOUR FIRST ADVERT MUST BE PAID IN FULL AT THE TIME OF BOOKING.
All accounts for subsequent ads are strictly seven (7) days and subject to a late payment fee at the Prescribed Interest Rate.
Fees for Insert or Pamphlet Distribution must be prepaid. No Accounts.
We accept MasterCard, VISA or Australian Bankcard.
Forwarding an order is construed as an acceptance of all rates and conditions under which advertising space is sold by the publisher. The publisher is not responsible for orders, cancellations or corrections given over the telephone. Written confirmation of orders, cancellations or corrections must be received in time to follow.
Cancellations
All cancellations must be received before booking deadline and confirmed in writing. Cancellations received after booking deadline may be charged at the value of the space order cancelled.
Errors
The publisher assumes no financial responsibility for typographical errors in advertisements but, if at fault, will reprint that part of an advertisement in which such error has occurred. Credits for errors in advertisements allowed for the first insertion only. Claims for errors in advertisements not allowed unless publishers are notified in writing within five days.
Imitation
Advertising to imitate news may be set in body type but news heads not permitted and will carry the words “Advertisement” or “Advt.”.
Liability
All advertising conditional on strikes, fires, acts of God or any cause not subject to the control of the publisher. Advertiser and advertising agency assume liability for all content (including text representation and illustrations) of advertisements printed and also assume responsibility for any claim arising therefrom made against the publisher. The publisher reserves the right to refuse any advertisement without assigning a reason. Contracts not completed will be back-charged to the applicable date.
Preferred positions
Preferred positions are guaranteed only if space is available and with agreed payment of the applicable loading rate. All contract orders are subject to variation as to the rate payable.
Commission
Approved advertising agents will receive ten (10) per cent commission.
Warranty & Indemnity
Every care will be exercised but no responsibility is taken for any loss arising from the failure of any advertisement to appear as ordered. By lodging material with the newspaper, the advertiser or his agent indemnifies the publisher against all liability for the matter contained therein.
Keen to advertise? We’re keen to help.
To place an ad or find out more about which of our options would best suit your needs, get in touch with our friendly sales team. Call us on 08 9381 3088 or email [email protected] for advertising enquiries.
Looking for info on our Trades & Services ads? Find it here or to place a Classified advertisement, go here.
